One of the many things I miss while living in the U.S. is the delicious
Mexican street food, a large portion of the informal Mexican economy and
a livelihood for many families. Street vendors here in Ensenada and México in general do their best to keep
the locals in their service area coming back for more. To do this, they
not only try their best to serve the most delicious and affordable food
in their area, but also take care of making sure nobody gets sick. One
ill neighborhood customer and the family business is done for.
Other weapons on their customer retention arsenal include, instant
camaraderie and friendship, humor and most importantly trust. After
being away from the country a while, when I first got here at the
beginning of the month, I had forgotten the cultural norms. Initially, I
tried to follow the U.S. etiquette, by attempting to pay for my order
as soon as I placed it. Before eating it. One vendor lady kindly
reminded me "Honey, how can you pay me, you haven't eaten yet?"
After a month here, I have noticed, no matter how busy a food stand
gets, the local etiquette remains the same. When one is done eating, one
walks up to the vendor, list what was consumed and pays accordingly.
All based on trust. Sometimes the distance makes me forget how beautiful
my people are. From now on, I won't.